Visa Social Football Star
VISA Social Football Star
Client: VISA APAC | Agency: Publicis Singapore
Executive Creative Director: Adrian Yeap
Creative Director: Jared Kang
Copywriter: Gabriel Lee, Ming Swee Koh
Art Director: Phoebe Ting, Kylyn Tan
Are you really a football fan if you don’t have what it takes to be a social football star?
With the VISA FIFA™ World Cup in sight, we created a social campaign “For Fans Everywhere” — especially those in Asia.
The World Cup unites all kinds of fans. From the clueless to the sleepless. The players to the armchair experts. From those who watch football once every 4 years, to those who live and breathe it every day.
For VISA APAC’s social launch, we brought together fans of all levels to discover their inner footballer and be part of the global World Cup fervour through a month-long series of social challenges.
