Supporters Who Listen, Support Better

Awards
(GONG) Creative Circle Awards | Silver — Gong for Good: Film
(GONG) Creative Circle Awards | Bronze — Innovation in Film
(GONG) Creative Circle Awards | Bronze — Innovation in Media
(GONG) Creative Circle Awards | Bronze — Best use of Interactive & Dynamic Content
(GONG) Creative Circle Awards | Bronze — Best use of Direct (Digital Channels)
(GONG) Creative Circle Awards | Bronze — Editing Craft
AdFest | Finalist — Digital & Social Lotus: Interactive Film
Effie Awards Singapore | Finalist — Government & Public Service

Client: Health Promotion Board  | Agency: Publicis Singapore
Executive Creative Director: Adrian Yeap
Creative Director: Etienne Lesourd
Associate Creative Director: Parth Gardhia
Copywriter: Gabriel Lee
Art Director: Wilson Lai

A mental health film that reveals the impact caused when we don’t listen to those in need

In Singapore, 1 in 7 people report having poor mental health. To target this alarming trend, we turned our attention to helping people become better supporters for those in distress.

By making the invisible thoughts more visible than ever before, we posed the question to all Singaporeans, “Are we giving the right support?”

The film was launched on YouTube — hijacking the Closed Captions feature — to allow viewers to toggle on and off the character’s inner thoughts.