Live Well,
Age Well

Marketing Excellence Awards
Silver — Excellence in Public Sector / Non-Profit Marketing

Client: Health Promotion Board  | Agency: Publicis Singapore
Executive Creative Director: Ng Tian It
Copywriter: Gabriel Lee
Senior Art Director: Hans Chia

Helping seniors take the first step towards a great retirement

To get newly retired seniors to sign up for HPB’s enhanced active ageing programme, we reframe our active ageing programme as a way for them to continue living in a way that provides structure and purpose during retirement.

While change is hard to deal with, especially for the elderly, some of the best things in life never gets old — learning, playing, knowing, preparing, eating well, feeling good.
It’s all part of living and ageing well.