Jaga Diri, Sayang Diri, OK?

Client: Health Promotion Board  | Agency: Publicis Singapore
Executive Creative Director: Adrian Yeap
Creative Director: Jared Kang
Associate Creative Director: Parth Gardhia, Hans Chia
Copywriter: Gabriel Lee
Art Director: Kylyn Tan

Making the season of love, the season of loving yourself

Ramadan is often known as the season of love and forgiveness, and 'Sayang' as an expression of endearment for our loved ones.

What if we could extend the same love and care we offer to others onto ourselves? By creating a Ramadan campaign that revolves around the message of loving oneself, we ask the community to make the pledge to take care of their health.

And because food is one of our favourite expressions of love, we created four Raya recipe videos that sound like love and taste like love.