Get Hands-On With Health

Client: Health Promotion Board  | Agency: Publicis Singapore
Executive Creative Director: Ng Tian It
Copywriter: Gabriel Lee
Senior Art Director: Hans Chia

everybody has a hand in being healthy, even if you think you are clean enough

When Health Promotion Board told us that Singaporeans have misconceptions with hand hygiene and how to practise it properly, we knew we needed to offer our audience a refreshingly new way to look at hand hygiene.

The ‘clean-enoughs’ don’t see handwashing as unnecessary, they just don’t see it the way it should be — that there is a whole lot more we can do to protect our health through proper hand hygiene.

We match this new perspective with a brand new look. A fresh take on the typical rant to get Singaporeans to wash their hands, the message for our audience stands loud and striking.

We call out the “clean-enoughs” to see handwashing differently.

To Get Hands-On With Health.