Your Child’s First Influencer

Client: Health Promotion Board  | Agency: Publicis Singapore
Executive Creative Director: Adrian Yeap
Creative Director: Jared Kang, Khoon Kiat Liong
Associate Creative Director: Parth Gardhia
Copywriter: Gabriel Lee
Art Director: Phoebe Ting

Getting parents to reconsider their actions by reminding them that our children see us as role models

There will always be a person who idolises you and knows every detail about you, who mimics your behaviour, right to the littlest quirks or habits, good or bad.

They followed you long before they ever had a social media account. That unconditional follower is your child.